Get to the point! March 27, 2008
Posted by velocity321 in Communication & Marketing.Tags: blog, Communication & Marketing, English, Just Do It, marketing, Nike, Seth Godin, slogan, writing, Yoda
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Seth Godin wrote a recent post about unnecessary words such as “just” and “sort of” and “probably” and “basically”. I think people tend to use these words mostly out of insecurity, or by trying to avoid conflict from appearing too harsh, or by trying to appear overtly educated by using extra words, or simply because they sound better.
The ubiquitous “Just do it” slogan rings true with a certain poetic quality. However, to truly reap the essence of Nike‘s message, while simultaneously cutting 66% of waste, one can transform the slogan to simply this:
“Do.”
I think you get the point: Yoda was right all along. (Right Yoda was.)
Calculated Thought in a Random Universe 
the wordiness that you speak of is sometimes referred to as creative writing. in certain circles:-)
happy birthday ravindra!
Somehow i missed the point. Probably lost in translation 🙂 Anyway … nice blog to visit.
cheers, Adversely!